Many brands around us don’t need to be named for us to recognize them — just seeing the color or logo is enough. That is exactly what you should achieve for your business to stand out.
The elements of a visual identity
- Logo: simple, legible at small sizes, with versions for light and dark backgrounds.
- Colors: a primary color and supporting colors with fixed codes used everywhere.
- Typography: one typeface for headings and one for body text, supporting both Arabic and English.
- Imagery and icon style: a unified visual character for content and ads.
- Tone of voice: how your brand speaks to its audience.
Brand guidelines
A strong identity comes with written guidelines explaining how each element is used, so everything stays consistent whether your team or an outside agency designs the next post.
Repetition builds recognition
Consistency across your website, social media, packaging and ads is what turns a design into a brand people remember and trust.
At IMS Technology, we build complete visual identities with ready-to-use guidelines. Contact us to start your brand identity.
