Without accurate tracking, you won’t know which ad actually sells. The Pixel tracks events from the browser, the Conversions API sends them from the server, and combining both gives more accurate data even with ad blockers.
1. Create the data source
Open Events Manager in Meta Business Suite, choose to connect a new web data source, and name it after your store.
2. Choose the connection method
The easiest method for WooCommerce stores is connecting through an approved partner (such as the Facebook for WooCommerce plugin), which adds the Pixel and enables the Conversions API together without code.
3. Enable the key events
Make sure you track: ViewContent, AddToCart, InitiateCheckout and Purchase, with value and currency.
4. Test the events
Use the Test Events tab in Events Manager and place a test order to confirm each event arrives from both the browser and the server.
5. Confirm deduplication
When the same event is sent from browser and server, it must carry the same event_id so the sale isn’t counted twice.
6. Verify your domain
In Business Settings, add and verify your store’s domain, then monitor Event Match Quality regularly.
Need help with the setup? Contact us and we’ll connect it properly for you.
