Google’s Content API for Shopping reached its official sunset date on August 18, 2026, and its replacement is the Merchant API. This API is how many online stores automatically send their product data to Google Merchant Center.
Key dates
- August 18, 2026: official sunset of the API.
- From September 1, 2026: requests from projects without an approved extension start failing intermittently with an HTTP 410 error.
- Early 2027: full decommissioning of all endpoints.
Is your store affected?
The change only concerns programmatic integrations. If you upload products via a file or Google Sheets, you are not affected. If your store runs on WooCommerce or another platform connected to Merchant Center through a plugin, make sure the plugin is updated and uses the Merchant API.
What should you do now?
Check your Merchant Center diagnostics, update your store’s integration plugin, and confirm your products still sync with the correct prices and stock. Ignoring this can stop your Shopping and Performance Max ads. Contact us if you need help with the check.
