{"id":8745,"date":"2026-09-20T10:00:00","date_gmt":"2026-09-20T07:00:00","guid":{"rendered":"https:\/\/imstechnology25.com\/keyword-research-with-free-tools\/"},"modified":"2026-09-20T10:00:00","modified_gmt":"2026-09-20T07:00:00","slug":"keyword-research-with-free-tools","status":"publish","type":"post","link":"https:\/\/imstechnology25.com\/en\/keyword-research-with-free-tools\/","title":{"rendered":"How to Do Keyword Research for Your Website with Free Tools"},"content":{"rendered":"

Keywords are the bridge between what your customers search for and what your website offers. Here is a practical method using free tools.<\/p>\n

1. List your core topics<\/h2>\n

Start with your main services or product categories, and next to each one write how customers describe it \u2014 not how you describe it.<\/p>\n

2. Use Google\u2019s suggestions<\/h2>\n

Type each topic into Google and note the autocomplete suggestions, the \u201cPeople also ask\u201d box and the related searches at the bottom of the page.<\/p>\n

3. Check search volume<\/h2>\n

Use Keyword Planner in Google Ads (free with an account) to see average monthly searches in your country and discover similar keywords.<\/p>\n

4. Identify search intent<\/h2>\n

Does the searcher want to learn, compare or buy? Search the keyword yourself and look at the type of pages that rank \u2014 articles or product pages.<\/p>\n

5. Use Search Console<\/h2>\n

In the Performance report you\u2019ll find queries your site already ranks for in positions 8 to 20 \u2014 these are your fastest opportunities for improvement.<\/p>\n

6. Map keywords to pages<\/h2>\n

Group similar keywords into clusters and assign each cluster to one page, so your pages don\u2019t compete with each other.<\/p>\n

These steps are the foundation of any successful SEO plan. If you want a complete keyword study for your website, contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Practical steps to choose the right keywords for your website using free Google tools, from the first idea to a complete content map.<\/p>\n","protected":false},"author":1,"featured_media":4937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[99],"tags":[],"class_list":["post-8745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials"],"_links":{"self":[{"href":"https:\/\/imstechnology25.com\/en\/wp-json\/wp\/v2\/posts\/8745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imstechnology25.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imstechnology25.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imstechnology25.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/imstechnology25.com\/en\/wp-json\/wp\/v2\/comments?post=8745"}],"version-history":[{"count":0,"href":"https:\/\/imstechnology25.com\/en\/wp-json\/wp\/v2\/posts\/8745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imstechnology25.com\/en\/wp-json\/wp\/v2\/media\/4937"}],"wp:attachment":[{"href":"https:\/\/imstechnology25.com\/en\/wp-json\/wp\/v2\/media?parent=8745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imstechnology25.com\/en\/wp-json\/wp\/v2\/categories?post=8745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imstechnology25.com\/en\/wp-json\/wp\/v2\/tags?post=8745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}